Ignorance is not bliss.
It will undermine your ability to attract and retain the best clients, as well as upgrade your clients to elevated levels of service.
Chances are many of your clients are ignorant to the full extent of your services. Just placing a list of services on your website is not enough. Nor is the corporate brochure or the “service” page in your powerpoint presentation enough.
Here are a few ways you can make these reminders without making your clients feel like you’re trying to sell them something:
Your existing clients are your best source of future business. It’s your job to gently remind them there is more value and elevated experiences in-store when they’re ready for it.
Let them decide when they want to upgrade, don’t try to force a sale. Your goal to be an advisor and guide. No pushing, no selling, no sounding desperate and needy. Just gently remind in a variety ways.
If you need help developing a full client journey that encourages prospects to become clients – which encourages clients to use 100% of your services – which leads them to easily refer you business, our Penthaus Method™ can help you streamline.
Contact us when you’re ready to discover if we can be an asset to your practice.
Why Don’t Clients Use 100% of My Services? Part 1