If you factor in behind-the-scenes software, marketing agencies can easily use over 50 different tools to design, build, launch and analyze their client's marketing initiatives.
HARO (Help A Reporter Out)
Looking to have your content posted in The New York Times and The Wall Street Journal? HARO is a service that connects journalists with sources. If you can provide a journalist with a quality quote or relevant statistic, they’ll reward you with a mention or link back to your site.
If you're interested in getting mentions and backlinks from top authority sites like Forbes and The New York Times, then Muck Rack is a cool PR tool that helps you quickly find journalists from over 500 media outlets.
Find the best bloggers and influencers in your niche. Manage your influencer relationships and actively measure the value of your content. Users have the luxury of pulling lists of content creators by niche topic expertise and funneling them down by social presence, total reach and location all from a single dashboard.
A widely used end-to-end influencer marketing software designed to discover, recruit, analyze and retain your company's micro-influencers.
Google Keyword Planner
The Google Keyword Planner is the only keyword tool that gives you data directly from the King of Search Engines.
Use it to tell you how likely someone using a specific keyword phrase will buy something from you. If the “competition” and “estimated bid” are high, you probably have a keyword that converts well.
SECockpit is probably most advanced keyword research tool on the market. It can generate low competition keywords to rank for and show you keywords that have YouTube, Ebay or Amazon results on the first page.
This is a must-have tool for serious SEO pros. Unlike most keyword research tools, SEMRush works by showing you your competitor’s top keywords. So rather than guess away in Google's Keyword Planner, just paste in a competitor's URL and you’ll see every single keyword that they rank for. Boom!
Want to really dig into your competitor's business?The software has a feature that reveals which pages on your competitor’s site generate the most organic search engine traffic. Double boom!
Contently brings the timeless art of storytelling into the digital age. Data-driven insights and machine learning is used to inform and improve every stage of the content lifecycle. Track which content influences actions and view heat maps that show on-page engagement.
See your entire marketing schedule at a glance. Create a cohesive workflow for every content project. Sync your teams inside a collaborative, cross-functional calendar for social, content, email and events.
Craft authentic stories with content from your team and community. Turn what people post on social media into compelling stories. Collect the best photos, videos, tweets and more to publish them as simple, beautiful stories that can be embedded anywhere.
Create and grow your online presence by publishing curated content. Get intelligent and actionable recommendations to amplify your content engagement.
Crazy Egg shows you through visual reports where people are getting stuck on your site and how you can fix it. With their heatmap and scrollmap get a picture of where people clicked on your site. This lets you see what's hot and what's not, so you can make changes that increase conversions.
Fullstory is a cool tool that gives you insights into your users' behavior on your site. It records a user's session so you can see exactly what a user is doing on your site - where they click, where they get stuck, where they abandon etc. Use the insights to improve conversion.
KISSmetrics is the ultimate way for digital marketers to track their progress. Often other tools don't dive in depth on how campaigns are working, or not. With KISSmetrics you can easily see how campaigns have impacted the business. KISSmetrics combines behavioral analytics, segmentation, and email campaign automation to deeply understand and engage your customers every step of the way.
Fast-growing teams struggle with focus. When your grows quickly, team members lose track of company goals, get distracted by low-impact tasks, and miss what’s important right now. Making your KPIs highly visible and easy-to-understand with a live TV dashboard means everyone knows where to focus their work at all times and can monitor real-time progress towards business goals effortlessly.
Competitive Online Audit
This premium audit was developed for growth-driven companies focused on optimizing every element of their digital marketing presence and discovering the roadblocks stopping their success.
TOP 3 PROBLEMS THIS AUDIT INVESTIGATES -
1. Traffic and lead generation
2. Search engine ranking
3. Competitor performance
Watch this video to learn how this audit can transform the performance of your total online presence.
Free SEO Report
Websites that do not show up on Page 1 for Google, Bing, and Yahoo are losing.
Losing traffic. Losing visitors. Losing leads. And most importantly losing sales!
This instant report gives a LIVE snapshot of:
1. Where your website ranks as of today based on your current keyword strategy.
2. Your SEO score
3. Your Top Competitor's ranking and more...
Run a report today and see how well your current marketing efforts are performing.
If you're interested in learning how massive the marketing technology industry is, check out this 2017 comprehensive article by Scott Brinker. Brace yourself, it's one complex beast!
Here's the jist . . .
By focusing on delivering a memorable customer experience and adding real value on a consistent basis; marketing tools, paired with the right strategies, drive growth.